W.SCHILLIG is nominated for the German Brand Award

The prize for successful brand management

Initiated by the design and brand authority of Germany, judged by a top-class panel of experts from the brand industry and brand science: The German Brand Award is a unique award for outstanding brand management. Its aim is to strengthen the importance of the brand as a decisive success factor for companies in the national and international competitive environment.

Only brands that stand out through consistent profiling and strong, creative brand management receive this exclusive nomination from the German Design Council. Erik Stammberger, CEO and owner of the Schillig Group:

»We are very pleased about this nomination, as it shows that the coordinated measures of our online and offline strategy of the last few years are bearing fruit: the massive development and expansion of our online presence, the increase in awareness for the W.SCHILLIG brand at the point of sale, the development of new target groups and markets, to name just a few.«

The crowning glory here is certainly the web-based 3D configurator with AR module, which is unique in the furniture industry and has won two awards.

»With this tool, we offer the end consumer the perfect customer journey, as it immediately shows in photo-realistic quality what the individual dream sofa will look like in one's own home.«